You have certain rights in relation to your data, including the right to object to processing based on legitimate interests, profiling (including the use of custom and lookalike/similar audiences), and direct marketing. At any time, you can exercise your rights by emailing us at [email protected] For further details about our processing and your rights, please see below.
ABOUT OUR SITE
Businessesmade.com (“our site”) is a UK based, online resource for anyone starting and growing a business. Our site gives visitors access to business articles, and to an all-in-one business management dashboard.
WHAT DATA WE COLLECT, AND HOW
The data that we collect about you, and how we collect it, will depend on what you are visiting or using our site for.
Creating an account:
You can create an account on our site (“Account”) to participate in forums and comment on articles. If you create an Account, you will need to complete a web form, which will ask you for your first name, email address and telephone number. It will also ask you to create a password, and display name for the forum. If you wish, you can also add additional information in the profile section of your Account, including your last name, and a biographical summary. If you participate in forums or comment on articles, your comments will be visible to other users and visitors, and stored by us.
Joining mailing lists:
You can join our mailing list to receive our e-newsletters, emails with advice and insights, and other communications by completing and submitting a webform on our site, or otherwise opting in. Generally, the webform will ask you for your name and email address. From time to time, we may also ask you if you’d like to receive emails from third parties. We will always name the third parties (so you know what you’re agreeing to), and you won’t receive such emails unless you opt in.
Requesting content (e.g. ebooks):
From time to time, you may be able to download or otherwise request free content (e.g. ebooks) from our site by completing and submitting a webform. Generally, the webform will ask you for your name and email address.
Participating in competitions and prize draws:
If you enter any of our competitions or prize draws on our site from time to time, our submission form will ask you for certain information, such as your name, age, business name, telephone number, email address, and/or postal address.
Participating in surveys:
From time to time, you may be able to participate in surveys on our site. The questions asked will depend on the survey. We may also ask you for your name, business name, and/or email address.
Signing up to our events/awards:
If you sign up to attend one of our events or awards, we will ask you for your name, business name, email address, telephone number, and other details (e.g. dietary requirements).
We may receive your data if you contact us through our site, or by email, telephone or post. For example, to enquire about advertising opportunities, or with a news or press enquiry.
HOW WE USE YOUR DATA
We use your data (described above) in the following ways:
- To create and manage your Account
- If you open an Account, we will use the information that you provide to create and manage your Account.
- To send you e-newsletters, emails with advice and insights, and other communications
- If you sign up to our mailing list, we will send you our e-newsletters, emails with advice and insights, and correspondence.
- If – and only if – you have consented to receiving emails from named third-parties, we will pass your email address to those parties so they can email you. We may also send you emails on behalf of such third parties.
- At any time, you will be able to unsubscribe from such emails.
- To send you content
- If you sign up to download or otherwise receive content from us (e.g. an ebook), we will email this to you, or otherwise make it available to you.
- If a third-party is going to send the content to you, this will be made clear on the webform. Where you agree to this – and only where you agree – we will pass your email address to the third party.
- To run our competitions and prize draws
- If you enter a competition or prize draw on our site, we will use the information that you provide to run the competition or prize draw, or contact you regarding your entry.
- Where we are running a competition or prize draw jointly with another party, or promoting one of behalf of another party, we may share your entry details with that party, but only for the purposes of managing the competition or prize draw.
- To analyse survey results
- If you participate in surveys on our site, we may aggregate and anonymously analyse all the survey responses that we receive. We may also share such anonymous data with third parties.
- To handle your enquiry and correspond with you
- If you contact us through our site, or by email, telephone or post, we will use your information to handle your enquiry and correspond with you.
- To organise our events/awards
- If you sign up to attend one of our events or awards, we will use your information to organise and manage the same (e.g. send out event details).
- Working with suppliers
- We work with a number of suppliers, who process data on our behalf. These include cloud storage providers, email service providers, and cloud telephony providers. We have appropriate contracts in place with such suppliers to ensure the protection and confidentiality of data.
Some of the webforms on our site allow you to request quotes or information for different products and services (“Quotes”).
What data we collect, and how:
If you complete our webform in order to request Quotes, it will ask you for your contact details, such as your name, company name, email address, telephone number, and postal address. Our webform will also ask you for information regarding your product/service requirements. From time to time, we change our webforms, and so they may ask you for other information. It will always be clear from the webform what information we’re requesting, and we only request information that is relevant to your request, and the service that we’re providing. We also store and share Internet Protocol (IP) addresses, as explained below. Every computer or device has an IP address – a unique number – which enables it to communicate with other computers and devices over the Internet. If we call you to confirm your details or requirements, we may ask you for some additional information. We may monitor and/or record these calls for the purposes of quality control and staff training. Also, occasionally, we may need to provide Suppliers (as explained below) with limited access to such recordings in order to resolve queries and disputes.
How we use your data:
- To connect you with relevant Suppliers. As explained above, if you submit our webform, we’ll pass your request to one or more relevant product or service suppliers (named on the webform) (“Suppliers”). We will do this in a secure way. For example, using HTTP Secure (HTTPS), which means the data is encrypted. The Suppliers then contact you directly with your quotes. They may contact you by telephone, text/SMS or email. Before we pass your request to any Suppliers, our service may involve an element of automated decision-making. Our technology platform may automatically assess your product/service requirements and pass your request to such Suppliers that would like to receive requests for Quotes at the time your request is made.
- We store IP addresses in order to stop unwanted traffic (i.e. spam) to our site. For example, if we become aware that spam is coming from a particular IP address (i.e. computer or location), we can block that IP address. From time to time, we also share IP addresses with Suppliers to enable Suppliers to verify that requests for Quotes have come from a particular country.
- To call you to confirm your details or requirements.
- For certain products/services, before connecting you with relevant Suppliers, we may call you to confirm your details or requirements.
- We may also call you to ask about your experience using our site and service, and dealing with the Suppliers with which we connected you.
- To email you about similar products and services – But only if you haven’t opted out of such emails
- If you use our quote request service, then, as an existing user, we would like to email you, or send you text/SMS messages, about similar products and services for which we think you might like quotes or information (“Other Products”). You will always be given an opportunity to opt out of such messages before we send them, and we will not send such messages if you have opted out.
- To create custom and lookalike/similar audiences
- We like to work with Facebook, Google and other platforms (“Platforms”) to reach out to you with adverts for Other Products. We also like to use Platforms to reach out to other people who might like to use our quote request service. We do this in two ways. In both cases, your data, along with other data, is used to create a custom audience and/or a lookalike/similar audience. Whenever an audience is shared with a Platform, the data is first hashed and pseudonymised, meaning that any data within the audience that could identify a person is replaced with an artificial identifier. So, the process is secure. Also, we don’t share more data than we need to for the purpose of creating the audience.
- Custom audience – A custom audience is a list of existing users of our service (“Existing Users”). From time to time, we share this with Platforms. As explained above, the data is first hashed and pseudonymised. The Platform uses this audience to show our Existing Users our adverts for Other Products.
- Lookalike/similar audience – A lookalike/similar audience is an audience created by the Platform. From time to time, we share with Platforms a list of Existing Users. The Platform uses this list to find and create lookalikes – i.e. other Platform users who have similar characteristics to the Existing Users – to which it shows our adverts. Again, as explained above, the data is first hashed and pseudonymised.
As we explain below, at any time, you may object to such activity by emailing us at [email protected]
Receiving data from Suppliers:
From time to time, Suppliers may return data to us. They may do this if they have a query regarding a request for Quotes that we have sent to them in order to enable us to resolve the query. They may also return data to us, together with confirmation on whether or not a product has been purchased, in order to enable us to improve our marketing. We may also use such data to create custom and lookalike/similar audiences, as explained above.
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. At the bottom of this policy, we have included a table, setting out what cookies we use, and the purposes for which we use them. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
TRANSFERRING YOUR DATA
We may transfer your data to countries outside the European Economic Area (the “EEA”). Some of those countries have a European Commission adequacy decision, which means they are considered to offer an adequate level of data protection. Other countries do not have the same level of legal protection as countries in the EEA, or with an adequacy decision. If we do transfer your data in this way, we will take steps to ensure that it is protected to the same levels that apply in the EEA. This may include, for example, ensuring that the organisation receiving the data is registered with the EU-US Privacy Shield (in the case of transfers to the USA), or that we use the EU’s model contract clauses.
STORING YOUR DATA
We have a data retention policy, which clearly sets out how long we keep data for, and for what reasons. We will keep your data only for as long as is necessary to fulfil the purpose/s for which it was collected in the first place, i.e. as set out in this notice. For example: Where you have requested Quotes through our site, we will keep your request for 6 months to enable us to resolve any queries from Suppliers, should they arise. Following this period, we will not use the data, save that we will hash/anonymise the same, and retain it for a further 3 years for compliance purposes.
This notice sets out (above) how we use your data. Under the GDPR, controllers must have a valid lawful basis for each processing activity that they undertake. This section sets out our lawful basis for each activity.
Under the GDPR, you have a number of rights, which are explained below:
- Right of access – You have the right at any time to ask us for a copy of the personal information that we hold about you, and to check that we are lawfully processing it.
- Right of rectification – If personal information that we hold about you is not accurate or is out of date and requires amendment or correction you have a right to have the data rectified or completed.
- Right of erasure – In certain circumstances, you have the right to request that personal information we hold about you is erased (e.g. if the information is no longer necessary for the purposes for which it was collected or processed).
- Right to object to or restrict processing – In certain circumstances, you have the right to object to our processing of your personal information. For example, if we are processing your information on the basis of our legitimate interests, and there are no compelling legitimate grounds for our processing which override your rights and interests.
- Right of data portability – In certain instances, you have a right to receive any personal information that we hold about you in a structured, commonly used and machine-readable format.
- Right to withdraw consent – In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time.
Exercising your rights:
If you wish to exercise any of your rights under the GDPR, please email us at [email protected] Alternatively, you can write to us at the address set out above, or inform us if you speak with us on the phone. Our lead supervisory authority for the processing set out in this notice is the UK ICO. If you are unhappy with how we have processed your data, you have the right to make a complaint to the ICO. If you are based outside of the UK, or you have a complaint concerning our activities outside of the UK, you may prefer to lodge a complaint with a different Supervisory Authority. A list of relevant authorities can be accessed here http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.
If you have any questions regarding this notice, or any questions relating to data protection or privacy, you can contact us at [email protected].
45 Ash Road, PE1 4PF, Peterborough, United kingdom
Alternatively, you can write to us at the address set out above.
CHANGES TO THIS NOTICE
From time to time, we may update this notice.